Category Technology

The story of this little teddy bear is entirely inspired by real facts
Pub / Marketing

The story of this little teddy bear is entirely inspired by real facts

After having been accidentally abandoned, this teddy bear is found kidnapped then dissected for experiments. This 90-second spot softens the thorny topic of animal testing. Without any graphic content, this is a first for the PETA association. It is true that we are all a little "used" to the explicit, gory and shocking videos of PETA, the famous American association for the defense of animals.

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