Thenegative space is a technique used in illustration, which consists in using "The empty space" a composition to highlight a form in a subtle way. Some artists are particularly talented to play with this negative space, like the creatives of the agency Rocket Yard who had fun at illustrate a predator and its prey with unique illustrations.
Today, we propose to visit Indonesia to discover the surprising logos of Yoga Perdana who uses this famous negative space in the best of ways. This graphic designer had the idea to create logos that repeat the name of different animals in English. But for each logo, when we look in more detail, we notice that the animal in question appears playing with the voids and the shape of the typography.
We let you discover below these clever and creative logos that will not fail to inspire you. To know more about Yoga Perdanayou can also visit his Instagram profile Or on his Dribble account.
And as a bonus ...
Imagined by: Yoga Perdana