Samsung's spectacular campaign in Times Square for the release of the Galaxy S8

When Samsung releases a new smartphone, the brand sees things in big! Especially when it comes to communicating on the Galaxy S8, the latest masterpiece of the brand. To communicate on the release of its new flagship phone, Samsung has set up a spectacular and immersive display campaign in Times Square, New York.

The brand has paid the luxury of using different digital panels to create a real underwater animation. A real visual show for the happiness of the eyes, which promotes the Galaxy S8 and its immersive screen. Well done Samsung!