The tastes and colors ... From one country to another, the perception of beauty is not the same. Men do not necessarily have the same beauty criteria for women in the USA and Italy. What are these criteria, by the way? In the UK, the pharmaceutical company Superdrug Online Doctor has embarked on a surprising creative project.
The idea: imagine the perfect woman in 18 different countries. Starting from the same model, creatives have used Photoshop to transform the model and stick to the tastes of different countries. Only downside: it misses France! For more information, visit the project website "Perceptions of Perfection".