In the web ecosystem, beauty bloggers are very popular.
Regularly, they share with us their best beauty tutos, in the style of EnjoyPhoenix or even jenesuispasjolie to name a few. And if we used this phenomenon of fashion to raise awareness of a real cause?
In Morocco, the news site Enti has revealed a beauty tutorial featuring a blogger named Ines. As the young woman removes makeup, we quickly discover that her face is covered with bruises. You have understood this, this website is here to trap users to raise awareness of a real problem of society in Morocco: domestic violence affecting 6 women out of 10. Awareness relevant and surprising, which has generated more 250,000 views on Facebook at the time of writing.